Starting point for this seminar: a new, science-based methodology to measure the true value your organisation creates, and to score the underlying dynamics along with key drivers. It complements tactics already in place.
Because, in charge of the future value of your organisation, what are your handles on that value? Short-term company results, of course. KPI’s for your teams.
But they’re narrow and offer a fragmented take on value.
We would to invite you to look at a methodology that helps you predict your organisation’s future potential, collective knowledge and understanding on how to approach durable value creation.
Agree? The key to gaining advantage and staying ahead of the competition is creating truly enduring value for your customers, shareholders, employees & society.
The degree in which you are oriented towards value creation for these 4 key target groups depends on
These dimensions can now be perfectly scored: a solid basis for our debate.
Based on the Truly Valuable model and recent real company experiences with this new methodology, you get data and insights into the dynamics of enduring value creation.
How the different dimensions correlate, interact. How they can be managed and directed, and optimized.
Especially relevant when facing growth, alignment and strategic implementation challenges, transformation, acquisitions or post merger integration journeys.
Strategic marketing afficionado Prof. Dr. Rudy Moenaert (TIAS) shares his findings from Review implementation in various companies and contexts like Rabobank, and uses them as talking points. With years of experience in various boards he knows your world.
Keynote speaker, writer, award judge, CX expert and change facilitator Els Dhaeze knows her way around making change happen in a wide range of contexts. Market orientation is part of her DNA – in mind, heart and hands.
Marketing entrepreneur and senior business consultant Mariska Brosens (Antenno) will bridge strategic marketing, practice and HR. With her experience in company dynamics, she knows what it takes to make strategy and vision come to life.
In their very own straightforward and fast-paced style Rudy, Mariska and Els will challenge how you look at value, and how market oriented you really are (thinking and acting) – bases on data and real casework.
€ 490 excl. VAT
Berchem, Antwerp (A 5 min. walk from Berchem train station)